What you need to know about Tik Tok
Lately, almost everyone has heard of the Tik Tok app, which is currently one of the main platforms for communication between users.
It is a social network that is developing very fast and provides one of the easiest platforms to publish different content. The platform allows users to create short videos in addition to the music.
What is this software?
It is an application that is available today for any smartphone, regardless of the platform. It originally appeared in 2016 under the name Douyin in China. But over time, the name has been changed and the software is now generally available.
The main advantages include:
- The content never runs out and it’s addictive.
- Almost everyone has the opportunity to become a content producer, everything is simple and straightforward.
- Getting likes and views is very easy.
And there are some facts to know about the app too.
How many users are there within the system?
Over the last 5 years, the software has evolved rapidly and statistics now say that there are over 689 million users inside the system. And that makes the software the 7th largest platform.
For example, it took Instagram more than 6 years to get a similar number of users who are consistently active. But in the case of Tik Tok, it only took 3 years.
Uploads
Already at the beginning of 2019, the first time the download mark exceeded 1 billion. And by the end of the year, the figure had risen to 1.5 billion.
And at the moment, the growth continues and statistics suggest that the mark will soon exceed 2 billion.
The most downloaded app on the App Store
According to statistics for 2019, more than 33 million users have installed the software on Apple products. But at the same time, the number of users has not stopped growing and the base is constantly expanding.
It’s an app for youngsters from all over the world
Zoomers have grown very fond of Tic Toc very quickly. Within the Russian Federation, people under 24 years old use the app the most. And the figures show that there are about 76% of them.
This is primarily due to the fact that while working on a marketing campaign, the habits of young people were taken into account in the first place. It was creative expression, song and dance and so on.
Where is Tik Tok most popular?
Of course, the first in the world right now is China. But also South America is not far behind, where the audience is also vast. After them come Mexico, America and Russia.
How much time on average do people spend on software in a day?
Again, based on statistics, a person spends an average of 52 minutes viewing content in a given app. So people are looking for something interesting for themselves every day. And that said, Tik Tok is just a time killer.
Where is the app available now?
In 2021, Tik Tok was available in 141 countries. While there are 155 countries in total. And a special feature of the platform is that it is multilingual and available in 75 languages. This is actually also one of the main success factors.
Many people use the software several times a day
Numerous applications are launched once a day, or maybe even less frequently. But in the case of Tik Tok it is different, as the software is opened by the user several times a day, and this applies to 90% of people.
